Spillers was a successful BIMBO with a 8x multiple earning for shareholders and management. Key achievements were: Re-launched 24 products within 14 months with unique propositions including competition feeds under the new Response brand and the supplement and treat ranges, growing both market and category share.
Reduced marketing overhead and improved marketing functionality.
Developed strategic partnerships with non-competing organisations and products – e.g. Redwings, British Olympic Team and Merial.
Changed the Diamond Club from a clothing catalogue to a CRM platform to build database, insight, loyalty, and direct product sale.
  
www.spillers-feeds.com www.bef.co.uk 
www.redwings.org.uk | 
