The brief included business restructuring and turnaround by bringing sales, brand engagement, marketing and category solutions into field and Key Account management plus a 29 site retail/wholesale network.

    www.bdc.co.uk

Total sales of £145m through Grocery, DIY, Drug, builder’s merchants, own wholesale, web and 3rd party white boarding. Product categories include major and small domestic appliances, consumer electronics and contract manufacturing/lighting. House brands include Micromark, Tosumi, Coolzone and Powerlectric.

   www.coolzoneappliances.co.uk

Trading Divisions included BDC Trade, BDC Independents, BDC Commercial supplies, 247electrical.co.uk and Foster Electrical Wholesaler.

• Created and developed outbound Key Account customer contact centre (12 Telesales executives) with sales of £20m

• Created a new business development function generating £500k of sales in the first 5 months.

• Evaluated and defined brand propositions for subsidiary operating brands and service solutions.