Case study 1 - Brand Development

Development of a new family of wheeled buggies and travel systems to capitalise on the modern life of the funky, urban and wealthy mum.

    

Britax saw a sales growth of £6m and the products were launched across Europe.  www.britax.co.uk

Case study 2 - Maximising Communication

To support the change in legislation a new and highly emotive communication was developed. Working in exclusive partnership with the Department for Transport (DfT) the communication underlined the endorsement with the THINK! Logo.

The communication appeared in parenting and lifestyle press, online, outdoor and ambient media. Due to its hard hitting message it achieved front page tabloid news between September and December 2006.

  

Britax saw a sales growth of £2m and a category increase of 30%.

www.dft.gov.uk
www.thinkroadsafety.gov.uk